Problems
Crypto moves at breakneck speeds, which makes providing relevant education challenging. At that time, Polygon did not have a single source of learning about development on the chain, cutting edge concepts, or just have a place for new users to get started.
Why we chose to address this problem:
Developer support was at the forefront of why we needed to create an educational platform, in order to provide resources to build on Polygon. We were also cognizant that many first NFTs were on Polygon through giant partnerships with Starbucks and Nike, and we thus felt it beneficial to educate about these new collectibles.
A key driver for consumption was the strategy for Podcasts and Videos. The demographic here leaned heavily on a base level of technical understanding and was meant for users that could navigate EVM ecosystems efficiently.
A strategy for blogs and news was crafted to deliver a broad range of topics and keep consumption fresh and engaging for all users.
